Armpit TV concept revealed…

We’ve all been there haven’t we (well, maybe not all, but most)…you get on a subway or a bus and there are no seats available. Its a hot sunny balmy humid day and people are making their homeward bound journey. You stand there trying not to look anyone in the eye and all of a sudden, you turn around and are confronted by a big smelly armpit.

Well, Deodorant producer Right Guard think there is an advertising opportunity there…stick a tv in the armpit and givr all the unfortunate onlookers something to watch. Smell-o-vision has become a reality! via